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Signals

Seventeen categories of signal, extracted on every observation.

Each time Kaupr observes a domain, it reads the same seventeen layers of evidence. The same schema, applied to the whole commercial internet, so any two domains can be compared and any domain can be followed through time.

17 categories · extracted on every observation · across domains
01
Technology

The technologies a company has chosen to build on.

02
Infrastructure

How a domain is organised and who it depends on to operate.

03
Identity & trust

The security and identity a company presents to the world.

04
Measurement

How a business measures and follows the people who visit it.

05
Payments

How a business takes money and which methods it accepts.

06
Hiring

What a company is building for next, and where it is investing.

07
Presence

How and where a company shows up across the wider web.

08
Pricing

What a business charges, and how that moves over time.

09
Offering

What a company actually sells, in its own words.

10
Architecture

How a site is put together, and how modern that choice is.

11
Advertising

How a company acquires demand and where it spends to do it.

12
Marks

The trademarks and brands a company holds.

13
Corporate identity

The legal entity behind a domain and where it is based.

14
Reputation

How widely a company is written about and referenced.

15
Engineering footprint

How actively a company builds in the open.

16
Mobile presence

Whether a company ships apps, and how they are received.

17
Exposure

How carefully a company manages its public surface.

Signals become evidence

Each signal is resolved into a plain, dated observation and kept forever.

Kaupr publishes what changed, not how it was found.

Every signal is queryable, current and historical.

See the Commercial API →
StripeAdopted a new performance-monitoring provider.
2026-07-08
RampOpened senior data-engineering roles in New York.
2026-07-08
BloombergChanged its certificate authority.
2026-07-09
KlarnaMoved to a new payment provider across EU checkouts.
2026-07-07