NikeAI Search detected/BloombergMigrated to Next.js/StripeDatadog RUM added/KlarnaSwitched to Adyen/The TimesPaywall stack updated/RampHiring across data infrastructure/NikeAI Search detected/BloombergMigrated to Next.js/StripeDatadog RUM added/KlarnaSwitched to Adyen/The TimesPaywall stack updated/RampHiring across data infrastructure/
kaupr
The Observatory

The whole internet, in one field of view.

The observatory does not look up at the sky. It looks down on commerce, everywhere it happens. Each point is a place where business is transacted. When one is observed, the moment is captured and kept, forever.

observed nowin the record
Observation fieldLIVE UTC
Zalando Berlin observed · a new provider15:58
domains observed
observations preserved
preserved today
technologies read
What the observatory watches

Five layers of observation, read continuously across every website on the internet.

Websites
Every website on the internet, commercial or editorial, from bloomberg.com to a one-page startup, read in full.
domains
Technology
The full stack behind each site: framework, hosting, CDN, analytics, payments, security. Detected and dated.
technologies
Change
Every launch, migration, and stack change, archived on each observation so a shift is never lost.
weekly changes
Relationships
Who competes with whom, who shares infrastructure, who moved where. The graph beneath the web.
edges
Arrivals
New domains and new categories, recorded the moment they appear anywhere on the internet.
this week
Coverage of the record

The web read by what it runs and what it does. Retail is one sector of many.

By technology
By sector
Live observations

Commerce, becoming history in real time.

today
Inside the observatory
01
Competitor intelligence
Who operates in the same space as any organisation, discovered from how their sites actually relate, and every move they make.
02
Technology signals
Query the whole record by technology, provider, and country. Find who adopted, who switched, and exactly when.
03
Domain intelligence
Any domain read in full: what the organisation does, what it runs on, how it is structured, where it has moved.
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