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Data Licensing

The whole record, licensed as a dataset.

Not a snapshot. A continuous, append-only record of what every commercial website on the internet runs, who operates it, and how that changes over time. Built since January 2026. Never overwritten.

domains · 17 signal categories · daily refresh · full history
What the dataset contains
Platform & technology stack
DNS & email infrastructure
TLS & legal identity
Ad pixels & analytics IDs
Payment methods & BNPL
Job board & hiring signals
Social presence
Org identity from Schema.org
Framework fingerprints
Cookie consent & compliance
Robots.txt & crawler policy
Sitemap intelligence
Tech stack change history
Company registry matches
Trademark filings
Ad creative & spend ranges (Meta + TikTok)
Cloudflare Radar traffic rank
Sample record (NDJSON delivery format)
{
  "domain": "example-brand.com",
  "observed_at": "2026-07-09T06:41:00Z",
  "platform": "Shopify",
  "org": { "name": "Example Brand Ltd", "country": "GB", "founding_date": "2021-03-15" },
  "dns": { "mx_provider": "Google Workspace", "has_spf": true, "has_dmarc": true },
  "tls": { "org_name": "Example Brand Ltd", "issuer": "Google Trust Services", "san_domains": ["example-brand.co.uk"] },
  "technologies": [{ "name": "Klaviyo", "category": "marketing", "confidence": 95 }, ...],
  "pixels": { "facebook": "12345678901234", "tiktok": "987654321" },
  "payment": { "klarna": true, "shop_pay": true, "apple_pay": true },
  "hiring": { "platform": "Greenhouse", "open_roles": 12, "hiring_for": ["Engineering", "Growth"] },
  "first_observed": "2026-02-11T00:00:00Z",
  "changes_30d": 3,
  "tranco_rank": 42150
}
Who uses it
Quantitative funds

Alternative data feed for thematic baskets, market entry detection, and cross-sectional studies on commercial technology adoption.

SaaS vendors (Klaviyo, Stripe, Gorgias)

Competitor customer lists, switching signal detection, and market sizing against the full addressable domain universe.

M&A advisory

Due diligence input on technology decisions, vendor relationships, hiring trajectory, and ad spend history of target companies.

Market research & research institutions

Longitudinal studies on commercial internet structure. The complete record since January 2026, never overwritten.

Access tiers
Signals API
$2 / 1,000 calls
min $500/mo

Per-domain signal lookups. Current beliefs across all 17 categories. For developers building on top of the observatory.

API key, immediate
Intelligence Feed
$2,500 / month

Full signal query API. Filter 30M+ domains by any combination of signals. Sequence detection. Up to 10,000 queries/month. For sales intelligence platforms and SaaS vendors.

Direct discussion
Data Licensing
$8,000–25,000 / month
12-month minimum

Complete domain universe or filtered segment delivered as daily NDJSON. Full signal schema, all 17 categories, full change history. Refreshed daily. For quantitative funds and market research.

NDA + discussion

The dataset is every observation Kaupr has ever made: 17 categories of signal on domains, each entry timestamped and preserved. Not a snapshot — a time series reaching back to each domain's first observation in January 2026, with every change recorded and none overwritten.

What makes it defensible is what it is not: a scrape run last week. It is a continuous record. The changes are meaningful because the baseline exists. A domain's tech stack today is interpretable because you can see what it was six months ago and what changed in between.

It covers the whole commercial web rather than a sampled panel, which means the absences are meaningful too. A domain not seen in 30 days is a signal. The silence has content.

Talk to us Try the signal query API